Green Marketing

Name: Green Marketing
Brand: LAP Lambert Academic Publishing
SKU: 9783659860225
Price: 19092 HUF
Availability: InStock

The Effect of Brand Awareness and Brand Equity on Brands with a "Green" Content

Szerző: Ademola Osifeso

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

19 092 Ft

An imperative test confronting promoting strategist is to recognise if buyers are mindful and ready...

Információk a könyvről

Szerző

Ademola Osifeso

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

128

EAN

9783659860225

Enbook ID

15470226

Kiadó

LAP Lambert Academic Publishing

Súly

187

Méretek

150 x 220 x 7

Teljes leírás

An imperative test confronting promoting strategist is to recognise if buyers are mindful and ready to pay more for environmentally friendly or well-disposed items. It is obvious that an upgraded learning of the profile of this portion of green purchasers would be amazingly valuable. The study is meant to examine consumers' reactions to a company or business that is advertising with an environmental or "green" content with the potential aim of enhancing brand awareness and also increase brand equity (customer based). Since, information plays a central role in advertising; one problem with advertising green information is the lack of trust from consumers, so an opportunity to enhance trust by using green advertising is latent and feasible. Processes such as manufacturing, packaging and distribution are affected during the entire decision-making process of creating green products. Green marketing companies go beyond traditional marketing efforts, promoting environmental core values that consumers need to associate with. These can lead to creating a new product that satisfies a new market, most especially with the list of natural disasters we see today caused by non-green products.

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Green Marketing

The Effect of Brand Awareness and Brand Equity on Brands with a "Green" Content

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták