Könyv Group Consensus and Minority Influence - Implications for Innovation de Dreu

Group Consensus and Minority Influence - Implications for Innovation

Szerző: de Dreu, de Vries NK
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
29 925 Ft
Much research has been directed at understanding how people share opinions, attitudes, norms and beh...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2001
oldal
342
EAN
9780631212331
ISBN
0631212337
Enbook ID
04898650
Súly
578
Méretek
163 x 232 x 18

Teljes leírás

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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