Könyv Gurus and Oracles Miklos (Columbia Business School) Sarvary

Gurus and Oracles

The Marketing of Information

Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: MIT Press Ltd
Elérhetőség: 50 % esély
Keressük az egész világon
4 297 Ft
We live in an Information Age of overabundant data and lightning-fast transmission. Yet although inf...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2011
oldal
192
EAN
9780262016940
ISBN
026201694X
Enbook ID
01375974
Kiadó
Súly
418
Méretek
164 x 233 x 20

Teljes leírás

We live in an Information Age of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment.

Érdekelheti

5 901 Ft
19 075 Ft
31 692 Ft
4 789 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

12 125 Ft

El cerco de los amores muertos

Francisco Ortega Alba
5 927 Ft
7 363 Ft

Pédiatrie

Grégoire Benoist
20 564 Ft