Handbook of CRM

Name: Handbook of CRM
Brand: Taylor & Francis Ltd
SKU: 9780750664370
Price: 44015 HUF
Availability: InStock

Szerző: Adrian Payne

Nyelv:

Kötés: Kemény kötésű

Kiadó: Taylor & Francis Ltd

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

44 015 Ft

Customer Relationship Management is a holistic strategic approach to managing customer relationships...

Információk a könyvről

Szerző

Adrian Payne

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2005

oldal

458

EAN

9780750664370

ISBN

0750664371

Enbook ID

04145457

Kiadó

Taylor & Francis Ltd

Súly

806

Méretek

166 x 240 x 31

Teljes leírás

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

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Handbook of CRM

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