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Könyv Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Szerző: Margaret Mark, Carol S. Pearson
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: McGraw-Hill Education - Europe
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
12 410 Ft
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a...

Információk a könyvről

Szerző
Margaret Mark, Carol S. Pearson
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2001
oldal
400
EAN
9780071364157
ISBN
0071364153
Enbook ID
04010308
Kiadó
McGraw-Hill Education - Europe
Súly
634
Méretek
157 x 233 x 34

Teljes leírás

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

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