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Hit Brands

Name: Hit Brands
Brand: Palgrave Macmillan
SKU: 9781137271471
Price: 27196 HUF
Availability: InStock

Szerző: Daniel Jackson

Nyelv:

Kötés: Kemény kötésű

Kiadó: Palgrave Macmillan

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

27 196 Ft

In the battleground for the hearts and minds of customers, music is one of the most powerful tools t...

Információk a könyvről

Szerző

Daniel Jackson

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2013

oldal

201

EAN

9781137271471

ISBN

1137271477

Enbook ID

01256397

Kiadó

Palgrave Macmillan

Súly

396

Méretek

224 x 144 x 18

Teljes leírás

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.