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Hollywood 1938

Name: Hollywood 1938
Brand: University of California Press
SKU: 9780520233706
Price: 31545 HUF
Availability: InStock

Szerző: Catherine Jurca

Nyelv:

Kötés: Kemény kötésű

Kiadó: University of California Press

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

31 545 Ft

In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been negle...

Információk a könyvről

Szerző

Catherine Jurca

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2012

oldal

284

EAN

9780520233706

ISBN

0520233700

Enbook ID

04459353

Kiadó

University of California Press

Súly

499

Méretek

152 x 229 x 23

Teljes leírás

In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office", and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.