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Könyv Hotel Revenue Management Dave Roberts

Hotel Revenue Management

The Post-Pandemic Evolution to Revenue Strategy

Szerző: Dave Roberts
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Business Expert Press
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
8 687 Ft
This book guides the reader from the building blocks of revenue management, to pricing science and m...

Információk a könyvről

Szerző
Dave Roberts
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2022
oldal
150
EAN
9781637421918
ISBN
1637421915
Enbook ID
38377342
Kiadó
Business Expert Press
Súly
226
Méretek
228 x 150 x 12

Teljes leírás

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.

The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics-not just modeling, but also business analytics in support of a holistic strategy.

As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

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