Könyv How to Measure Customer Satisfaction Nigel Hill

How to Measure Customer Satisfaction

Szerző: Nigel Hill
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
Keressük az egész világon
100 785 Ft
Customer satisfaction and loyalty are key differentiators between the better and poorer performing b...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2017
oldal
160
EAN
9781138407855
ISBN
9781138407855
Enbook ID
17868997
Súly
420
Méretek
180 x 253 x 16

Teljes leírás

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!

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