Könyv How Voters Decide Richard R. LauDavid P. Redlawsk

How Voters Decide

Information Processing in Election Campaigns

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
43 471 Ft
This 2006 book attempts to redirect the field of voting behavior research by proposing a paradigm-sh...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2006
oldal
366
EAN
9780521848596
ISBN
0521848598
Enbook ID
02046884
Súly
614
Méretek
159 x 234 x 27

Teljes leírás

This 2006 book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

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