Könyv Improving Survey Questions Floyd J. Fowler

Improving Survey Questions

Design and Evaluation

Szerző: Floyd J. Fowler
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
18 344 Ft
What is a good question? Although there are several potential sources for error in survey data, the...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1995
oldal
200
EAN
9780803945838
ISBN
0803945833
Enbook ID
04713971
Súly
284
Méretek
140 x 216 x 12

Teljes leírás

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers: how to write good questions aimed at collecting information about objective facts and events; measuring subjective phenomena; some alternative methods for attacking common measurement problems; how to evaluate the extent to which questions are consistently understood and administered; and how to evaluate the data resulting from a set of questions.

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