Indispensable

How To Become The Company That Your Customers Can't Live Without

Szerző: Joe Calloway

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

10 988 Ft

A five-step strategy for turning a commodity into a necessity When products and services become int...

Információk a könyvről

Szerző

Joe Calloway

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2005

oldal

240

EAN

9780471703082

ISBN

0471703087

Enbook ID

04893161

Kiadó

John Wiley & Sons Inc

Súly

476

Méretek

232 x 153 x 21

Teljes leírás

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: Create and sustain momentum: overcome organizational inertia and keep moving forward Develop habitual dependability: make consistency of performance a defining characteristic Connect continuously See the Big Picture Outcome: create compelling customer experiences Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.

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Indispensable

How To Become The Company That Your Customers Can't Live Without

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