Influence: Science and Practice

Name: Influence: Science and Practice
Brand: PEARSON Education Limited
SKU: 9781292022291
Price: 31148 HUF
Availability: InStock

Pearson New International Edition

Szerző: Robert Cialdini

Nyelv:

Kötés: Puha kötésű

Kiadó: PEARSON Education Limited

Elérhetőség: Beszállítói készleten

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Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering wh...

Információk a könyvről

Szerző

Robert Cialdini

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2013

oldal

272

EAN

9781292022291

ISBN

1292022299

Enbook ID

02085562

Kiadó

PEARSON Education Limited

Súly

682

Méretek

216 x 275 x 8

Teljes leírás

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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Influence: Science and Practice

Pearson New International Edition

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