Könyv Influencer Relations DUNCAN S CHAPPLE

Influencer Relations

Insights on Analyst Value

Szerző: DUNCAN S CHAPPLE
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Folrose
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
5 649 Ft
Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the wo...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2017
oldal
148
EAN
9780906378076
ISBN
9780906378076
Enbook ID
17583225
Kiadó
Súly
279
Méretek
189 x 246 x 8

Teljes leírás

Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets. No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world’s largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured. The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O'Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.

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