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Könyv Influencing Factors for Customers to Adopt Online Shopping Mahshid Lonbani

Influencing Factors for Customers to Adopt Online Shopping

Szerző: Mahshid Lonbani
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: LAP Lambert Academic Publishing
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
21 300 Ft
Nowadays online shopping has become a very good alternative for people at global market in the world...

Információk a könyvről

Szerző
Mahshid Lonbani
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
140
EAN
9783659455285
Enbook ID
02201640
Kiadó
LAP Lambert Academic Publishing
Súly
227
Méretek
150 x 220 x 8

Teljes leírás

Nowadays online shopping has become a very good alternative for people at global market in the world since it makes works easier than the traditional one.However, there are different positive and negative factors which may encourage or discourage customers to chose this new way of shopping.It is necessary for online sellers to identify these effective elements in order to increase sales and improve their virtual stores.This book mainly focuses on attitudes and behaviors of students of University Technology Malaysia.The findings of this book is more useful for those online retailers who offer academic products such as books,tutorial CDs,etc. With a better understanding of customers needs and expectations, online companies can offer goods and services more effectively.

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