Information Campaigns

Balancing Social Values and Social Change

Szerző: Charles T. Salmon

Nyelv:

Kötés: Puha kötésű

Kiadó: SAGE Publications Inc

Elérhetőség: Beszállítói készleten

Küldés 14-20 napon belül

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Working from the premises that information campaigns and social marketing efforts represent attempts...

Információk a könyvről

Szerző

Charles T. Salmon

Nyelv

Angol

Kötés

Könyv - Puha kötésű

oldal

312

EAN

9780803932197

ISBN

0803932197

Enbook ID

04713723

Kiadó

SAGE Publications Inc

Súly

420

Méretek

139 x 215 x 22

Teljes leírás

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address.The second section, The Campaign Process, addresses more tactical concerns pertaining to the underlying components of campaigns, namely audience research, planning, organization and implementation and evaluation. The eclectic treatment of campaigns serves to enhance the development of both the theory for and the theory of campaigns and imparts a broad understanding of the field for students and professionals in communication, political science and areas of related interest.

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Information Campaigns

Balancing Social Values and Social Change

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták