***An eTextbook version is available at VitalSource.com for $77.85 USD. ISBN: 978-1-958303-53-5.***
Information Systems for Managers focuses on what students need to know to be effective managers in the digital age. Building from a discussion of fundamental concepts, the authors use a practical and applied approach, not only to demonstrate the strategic importance of IS, but also to impart methods for creating and maintaining value. Far more than a summary of IS topics, the textbook empowers readers to realize the transformative business potential of IT.
Edition 6.0 has been more comprehensively rethought and reworked than any prior revision. The introduction of generative AI has fundamentally altered the landscape of digital technology. This represents perhaps the most consequential platform shift of our time. This edition is designed to equip managers with the conceptual frameworks they need in a world increasingly shaped by AI.
Introduce AI early and thread throughout
Chapter 1 includes a sidebar "The GenAI Platform Shift" that frames the concept and implications for value creation. AI concepts presented early on are then threaded into the material covered throughout the textbook.
Emphasize Risk and Governance
Expanded coverage includes a full chapter on "Cybersecurity and Digital Risk" and another chapter on responsible AI use regarding privacy and intellectual property.
Highlight Lean Portfolio Management and value streams
Companies have been shifting from project-centered IT budgets to continuous, outcome-based funding like LPM. This approach both takes a longer perspective on evolving IT needs while it also aligns with agile principles.