Inmates Are Running the Asylum, The

Name: Inmates Are Running the Asylum, The
Brand: Pearson Education
SKU: 9780672326141
Price: 11799 HUF
Availability: InStock

Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Szerző: Alan Cooper

Nyelv:

Kötés: Puha kötésű

Kiadó: Pearson Education

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

11 799 Ft

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with comp...

Információk a könyvről

Szerző

Alan Cooper

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2004

oldal

288

EAN

9780672326141

ISBN

0672326140

Enbook ID

04111964

Kiadó

Pearson Education

Súly

440

Méretek

232 x 233 x 16

Teljes leírás

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. "The Inmates are Running the Asylum" argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book "The Inmates Are Running the Asylum" Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

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Inmates Are Running the Asylum, The

Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták