Könyv Innovation and Dynamics in Japanese Retailing Hendrick Meyer-Ohle

Innovation and Dynamics in Japanese Retailing

From Techniques to Formats to Systems

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
45 013 Ft
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has c...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2003
oldal
275
EAN
9781349510627
Enbook ID
12045575
Súly
372
Méretek
140 x 216 x 17

Teljes leírás

Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.

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