Könyv Innovation in Product Development and Marketing Process Md. Zainal Abedin

Innovation in Product Development and Marketing Process

A Study on Introducing New Bath Soap Containing Antiseptic & Beauty Care Composition

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
11 283 Ft
Marketing is summation of all systematic and innovative functions which involve in value creation fo...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2017
oldal
80
EAN
9783330062146
Enbook ID
16220261
Súly
137
Méretek
150 x 220 x 5

Teljes leírás

Marketing is summation of all systematic and innovative functions which involve in value creation for customers and value capturing from customers in return. So Marketing is a continuous process of innovating products according to the exact need of customers. The marketers have to develop new products to keep pace with the continuous trend of changing culture and for technological advancement to fulfill modern customers' requirements. To survive from the decline demand of products and services, it is very crucial and inevitable to develop new products or update existing products according to the exact demand of customers. The continuous process of innovating and updating products and services is very needed to survive as well as to make a competitive edge in the industry. The main purpose of the research is to survey the market and get a clear idea about the consumer behavior regarding new kind of soap which will hold both antiseptic and beauty care quality in a single soap.

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