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Könyv Innovative Management Yao-Tsung Ko

Innovative Management

Methodologies for Managing New Product Development and Innovation

Szerző: Yao-Tsung Ko
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
20 486 Ft
New product development (NPD) and innovation are key factors that affect a company s long-term survi...

Információk a könyvről

Szerző
Yao-Tsung Ko
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2009
oldal
128
EAN
9783639183016
ISBN
3639183010
Enbook ID
06826501
Kiadó
VDM Verlag
Súly
200
Méretek
152 x 229 x 8

Teljes leírás

New product development (NPD) and innovation are key factors that affect a company s long-term survival and growth. In a highly competitive and uncertain market, firms must learn how to compete globally by strengthening their NPD and innovation capabilities. Only through the continuous innovation management, can firms maintain their global competitiveness. This work develops management methods for NPD and innovation. The author focuses on the management of the early stages of NPD. Design Structure Matrix (DSM), Concurrent Engineering (CE), Interpretive Structural Modeling (ISM), Fuzzy Set Theory (FST), and Analytic Hierarchy Process (AHP) are integrated and conduct useful tools and methods for managing NPD. The proposed methods include (1) dynamic planning method for NPD; (2) structural matrix-based modeling for managing design variety; and (3) fuzzy logic-based evaluation model for idea screening of product design. The case studies showed that the proposed management methods performed well. The author expects that this book can provide some novel approaches of design management to help firms achieve the goals of innovative product development.

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