Inside Digital Advertising

Name: Inside Digital Advertising
Brand: John Wiley and Sons Ltd
SKU: 9781509568635
Price: 23827 HUF
Availability: InStock

Szerző: Koray Caliskan

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley and Sons Ltd

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 11-15 napon belül

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Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phon...

Információk a könyvről

Szerző

Koray Caliskan

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2025

oldal

250

EAN

9781509568635

ISBN

1509568638

Enbook ID

48354597

Kiadó

John Wiley and Sons Ltd

Súly

438

Teljes leírás

Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day. This book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook – almost by accident – also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising’s open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising’s material politics, its giant megamachines, and the foundations of platform power. Inside Digital Advertising lays bare the processes that underpin today’s global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.

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Inside Digital Advertising

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