Institutional Arrangements and Competitive Posture

Name: Institutional Arrangements and Competitive Posture
Brand: VDM Verlag
SKU: 9783639294347
Price: 20891 HUF
Availability: InStock

Effects of Company Structures in the Commercial Printing Industry

Szerző: Thomas Mejtoft

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

20 891 Ft

Vertical integration is a way to achieve competitive advantages in the commercial printing industry...

Információk a könyvről

Szerző

Thomas Mejtoft

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

152

EAN

9783639294347

ISBN

3639294343

Enbook ID

06836505

Kiadó

VDM Verlag

Súly

231

Méretek

152 x 229 x 9

Teljes leírás

Vertical integration is a way to achieve competitive advantages in the commercial printing industry and is a widely used strategy in Sweden. Being able to contract full service companies is appreciated by customers to printing houses, especially direct customers, due to their need for a supplier of complete solutions for printed matters. Consequently, a vertically integrated company can provide value added services which makes it possible for customers to minimize their organization regarding production and purchasing of printed matters. Other reasons for vertical integration are the need to ensure fast deliveries to customers and having a steady supply of appropriate jobs. Vertical integration can, however create inflexibility due to ownership and employment. The findings suggest that cooperation can be used to achieve fast access to valuable resources, such as production equipment and knowledge, and, hence, increase printing houses' resource flexibility. Nevertheless, it is common to combine vertical integration with cooperation to create competitive advantages and make a company more flexible and dynamic toward market changes.

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Institutional Arrangements and Competitive Posture

Effects of Company Structures in the Commercial Printing Industry

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták