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Könyv Intangible Assets John Hand

Intangible Assets

Values, Measures, and Risks

Szerző: John Hand, Baruch Lev
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Oxford University Press
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
103 966 Ft
In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in fir...

Információk a könyvről

Szerző
John Hand, Baruch Lev
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2003
oldal
454
EAN
9780199256938
ISBN
0199256934
Enbook ID
04530581
Kiadó
Oxford University Press
Súly
922
Méretek
166 x 242 x 35

Teljes leírás

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.

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