Intelligent Retail

Name: Intelligent Retail
Brand: Springer, Berlin
SKU: 9783658383152
Price: 21385 HUF
Availability: InStock

The Future of Stationary Retail

Szerző: Gerrit Heinemann

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer, Berlin

Elérhetőség: Beszállítói készleten

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This book shows stationary retail a way to reinvent itself after Corona, in order to be able to surv...

Információk a könyvről

Szerző

Gerrit Heinemann

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2022

oldal

374

EAN

9783658383152

Enbook ID

39302851

Kiadó

Springer, Berlin

Súly

625

Méretek

168 x 240 x 22

Teljes leírás

This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres.The content- From Stationary Retail to Intelligent Retail- Threats to the stationary retail trade- Basic requirements and manifestations of Intelligent Retail- Examples of intelligent retail of the future- Risks for Intelligent Retail

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Intelligent Retail

The Future of Stationary Retail

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