Interactive platform as marketing tool

Name: Interactive platform as marketing tool
Brand: LAP Lambert Academic Publishing
SKU: 9783659239335
Price: 17126 HUF
Availability: InStock

Applications and relevance for International Education

Szerző: Faisal Shah

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

17 126 Ft

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among studen...

Információk a könyvről

Szerző

Faisal Shah

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

100

EAN

9783659239335

Enbook ID

07088919

Kiadó

LAP Lambert Academic Publishing

Súly

165

Méretek

150 x 220 x 6

Teljes leírás

The current age of knowledge explosion and hard sell has witnessed an impassioned quest among students to get better education. Across the globe, Universities have also embarked on aggressive marketing strategies and tools to attract international students and build their brand equity. In this milieu, the International Education Office (IEO) of University of Westminster is engaged in building and enhancing the reputation of the University and uses marketing tools like printed brochures, website, education fairs, direct mailers etc. This is to achieve the larger goal to support quality education, research and services and facilitate fund raising activities of the University globally. The aim of this Master s dissertation is to research and develop an interactive, engaging, portable and cost-effective solution for the International Education Office (IEO). It further attempts to bolster the electronic marketing media by suggesting an interactive, engaging and cost effective solution with exhaustive information about the University, its campuses, courses, facilities, life in London, immigration formalities etc for International students.

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Interactive platform as marketing tool

Applications and relevance for International Education

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták