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Könyv International Strategy - Context, Concepts and Implications David Collis

International Strategy - Context, Concepts and Implications

Szerző: David Collis
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: John Wiley and Sons Ltd
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
18 892 Ft
THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on t...

Információk a könyvről

Szerző
David Collis
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2014
oldal
390
EAN
9781405139687
ISBN
1405139684
Enbook ID
04388320
Kiadó
John Wiley and Sons Ltd
Súly
762
Méretek
184 x 245 x 21

Teljes leírás

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

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