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Internet Based Marketing

Name: Internet Based Marketing
Brand: VDM Verlag
SKU: 9783639310641
Price: 27156 HUF
Availability: InStock

A paradigm shift

Szerző: Baishnab Mohapatra

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

27 156 Ft

The book discusses an approach for designing a sustainable internet enabled marketing framework. It...

Információk a könyvről

Szerző

Baishnab Mohapatra

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

244

EAN

9783639310641

ISBN

3639310640

Enbook ID

06837972

Kiadó

VDM Verlag

Súly

363

Méretek

152 x 229 x 14

Teljes leírás

The book discusses an approach for designing a sustainable internet enabled marketing framework. It also illustrates major trends in e-marketing and illustrates how technologies and tools are applied in practice. The book illustrates live examples of different enterprise where automation in marketing has been successfully implemented to reap business benefits. It elaborates the applications of automation at different points in supply chain so that internet enabled marketing becomes successful. The text also discusses in detail the roles of different executives in a firm who would act change agents for designing and implementing automation initiatives. The key features of the book are providing case studies and review questions at the end of all chapters to help the students for easy understanding of the concepts discussed. It also provides details for further reading and glossary of terms used in the text. The book is designed for the postgraduate students of management. It would be useful for the professionals and practitioners for implementation of process automation in organizations as well.