Könyv Internet Strategies Dick Stroud

Internet Strategies

A Corporate Guide to Exploiting the Internet

Szerző: Dick Stroud
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
20 695 Ft
The Internet challenges many basic assumptions about the structure of business processes, channels o...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
1998
oldal
310
EAN
9780333698518
ISBN
0333698517
Enbook ID
04597845
Súly
561
Méretek
140 x 216 x 22

Teljes leírás

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organizations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this text, Dick Stroud looks at the business implications of the Internet at a strategic level. Without going into technical details, he looks at what is driving the development of the Internet and how it might impact on a number of aspects of an organization's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

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