Interviewing Users: How to Uncover Compelling Insights

Name: Interviewing Users: How to Uncover Compelling Insights
Brand: ROSENFELD MEDIA LLC
SKU: 9781959029786
Price: 20050 HUF
Availability: InStock

Szerző: Jamika D. Burge

Nyelv:

Kötés: Puha kötésű

Kiadó: ROSENFELD MEDIA LLC

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

20 050 Ft

Interviewing is easy, right? Anyone can do it... but few do it well enough to unlock the benefits an...

Információk a könyvről

Szerző

Jamika D. Burge

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2023

oldal

276

EAN

9781959029786

ISBN

1959029789

Enbook ID

44183558

Kiadó

ROSENFELD MEDIA LLC

Súly

498

Teljes leírás

Interviewing is easy, right? Anyone can do it... but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.

Everyone will get something from this book. But beyond the requisite information, it's simply a good read.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Interviewing Users: How to Uncover Compelling Insights

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták