Irresistible Forces

The Business Legacy of Napster and the Growth of the Underground Internet

Szerző: Trevor Merriden

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley and Sons Ltd

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

6 163 Ft

This book is about -- but not only about -- Napster. The story of Napster is important in its own ri...

Információk a könyvről

Szerző

Trevor Merriden

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2001

oldal

194

EAN

9781841121703

ISBN

1841121703

Enbook ID

05094563

Kiadó

John Wiley and Sons Ltd

Súly

312

Méretek

233 x 168 x 18

Teljes leírás

This book is about -- but not only about -- Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force -- the underground Internet -- has blown apart conventional models of doing business. Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster. The rapid spread in Napstera s popularity has made many businesses sit up and notice. And it wasna t just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e--business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer--to--peer technology will be profound in the years ahead.

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Irresistible Forces

The Business Legacy of Napster and the Growth of the Underground Internet

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták