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Könyv Is it News? Robert Clarke

Is it News?

Writing press releases that really work

Szerző: Robert Clarke
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Lulu.com
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
12 215 Ft
Every day, countless press releases are written and distributed. Some succeed, but most disappear wi...

Információk a könyvről

Szerző
Robert Clarke
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2020
oldal
242
EAN
9781716515248
ISBN
1716515246
Enbook ID
33441569
Kiadó
Lulu.com
Súly
494
Méretek
152 x 229 x 14

Teljes leírás

Every day, countless press releases are written and distributed. Some succeed, but most disappear without trace.
Is it because - as some people claim - press releases no longer work? Or - as others say - because there are too many press releases? Emphatically, no. The brutal truth is that they fail, primarily, because they are neither interesting nor well written. Often casually dismissed as one of the easiest marketing tasks, writing a powerful, clear press release can be anything but. Is It News? is a detailed, in-depth guide for anyone tasked with writing press releases - whether a publicity professional, marketer or small-business owner. Based on the authors' combined sixty years' experience, Is it News? tackles the subject in rare depth - providing a comprehensive, practical, logical and understandable framework for dependable publicity success.

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