ISE Strategic Management: Creating Competitive Advantages

Name: ISE Strategic Management: Creating Competitive Advantages
Brand: McGraw-Hill Education
SKU: 9781266198267
Price: 29577 HUF
Availability: InStock

Szerző: G.T. Lumpkin, Alan Eisner, Gerry McNamara

Nyelv:

Kötés: Puha kötésű

Kiadó: McGraw-Hill Education

Elérhetőség: Beszállítói készleten

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Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, Mc...

Információk a könyvről

Szerző

G.T. Lumpkin, Alan Eisner, Gerry McNamara

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2023

oldal

512

EAN

9781266198267

ISBN

1266198261

Enbook ID

42186600

Kiadó

McGraw-Hill Education

Súly

800

Teljes leírás

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

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ISE Strategic Management: Creating Competitive Advantages

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