Könyv Islamic Marketing Čedomir Nestorovic

Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
14 627 Ft
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely di...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
247
EAN
9783319813615
ISBN
9783319813615
Enbook ID
19703678
Súly
4161
Méretek
155 x 235 x 15

Teljes leírás

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

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