It's Not About the Technology

Name: It's Not About the Technology
Brand: Springer-Verlag New York Inc.
SKU: 9781441936134
Price: 38334 HUF
Availability: InStock

Developing the Craft of Thinking for a High Technology Corporation

Szerző: Raj Karamchedu

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer-Verlag New York Inc.

Elérhetőség: Beszállítói készleten

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It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executi...

Információk a könyvről

Szerző

Raj Karamchedu

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

212

EAN

9781441936134

ISBN

1441936130

Enbook ID

05257046

Kiadó

Springer-Verlag New York Inc.

Súly

345

Méretek

152 x 229 x 229

Teljes leírás

It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.§

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It's Not About the Technology

Developing the Craft of Thinking for a High Technology Corporation

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták