Könyv Knowledge Discovery for Effective Customer Segmentation Belete Biazen Bezabeh

Knowledge Discovery for Effective Customer Segmentation

Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Scholars Press
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
20 543 Ft
CRM is a process by which an organization maximizes customer satisfaction in an effort to increase l...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
124
EAN
9786202311274
Enbook ID
19650654
Súly
203
Méretek
150 x 220 x 7

Teljes leírás

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact

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