Könyv Lead Market India Cornelius Herstatt

Lead Market India

Key Elements and Corporate Perspectives for Frugal Innovations

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
38 628 Ft
India is still perceived by some as a developing country that has yet to create world-class products...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2016
oldal
254
EAN
9783319463902
ISBN
331946390X
Enbook ID
13814849
Súly
5266
Méretek
155 x 235 x 20

Teljes leírás

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

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