Leadership through change, change through leadership

Name: Leadership through change, change through leadership
Brand: Grin Publishing
SKU: 9783656453833
Price: 15515 HUF
Availability: InStock

Analysis of Nissan's successful turnaround 1999-2001

Szerző: Volha Bieck

Nyelv:

Kötés: Puha kötésű

Kiadó: Grin Publishing

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

15 515 Ft

Master's Thesis from the year 2013 in the subject Business economics - Business Management, Corporat...

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Szerző

Volha Bieck

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2013

oldal

EAN

9783656453833

ISBN

3656453837

Enbook ID

05284055

Kiadó

Grin Publishing

Súly

122

Méretek

148 x 210 x 5

Teljes leírás

Master's Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Reutlingen University (International Management MBA), language: English, abstract: In times of globalisation, more and more enterprises try to strengthen their market position through acquisition or alliance with new partners, so that the problem of uniting two companies and establishing a globally effective organisation gets on weight. Statistics on transformational change is not very positive though, only around 30 percent is reported to be successful. Nevertheless, some positive examples of the past and present show that transformational change indeed can succeed - if done correctly. What are the factors that define whether a change will succeed or fail?The main objective of the thesis will be to analyse the success criteria of transformational change and the leader s role in it on example of a Japanese car maker. Nissan s turnaround in 1999 was initially criticised by industry insiders, but two years after the beginning of the transformation it was widely discussed in the international media and claimed as sensational because of its prompt and astonishing results. One man behind this change was Carlos Ghosn, who had a double function at that time as COO, both of Nissan and Renault, and could bring the heavy in-debt Japanese car maker into the black again.

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Leadership through change, change through leadership

Analysis of Nissan's successful turnaround 1999-2001

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták