Like, Comment, Subscribe

Name: Like, Comment, Subscribe
Brand: Penguin Books
SKU: 9780241468289
Price: 6275 HUF
Availability: InStock

Inside YouTube's Chaotic Rise to World Domination

Szerző: Mark Bergen

Nyelv:

Kötés: Puha kötésű

Kiadó: Penguin Books

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 3-6 napon belül

6 275 Ft

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propa...

Információk a könyvről

Szerző

Mark Bergen

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2022

oldal

464

EAN

9780241468289

Enbook ID

38499220

Kiadó

Penguin Books

Súly

564

Méretek

232 x 152 x 38

Teljes leírás

Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet.In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both.

Érdekelheti

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Like, Comment, Subscribe

Inside YouTube's Chaotic Rise to World Domination

Információk a könyvről

Teljes leírás

Érdekelheti