Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Low-Income Consumer Linda F. Alwitt

Low-Income Consumer

Adjusting the Balance of Exchange

Szerző: Linda F. Alwitt, Thomas Donley
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: SAGE Publications Inc
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
30 803 Ft
Product, price, promotion and place: these are the four key areas in which marketing influences cons...

Információk a könyvről

Szerző
Linda F. Alwitt, Thomas Donley
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
1996
oldal
208
EAN
9780803972117
ISBN
0803972113
Enbook ID
04714932
Kiadó
SAGE Publications Inc
Súly
510
Méretek
152 x 228 x 19

Teljes leírás

Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of 'sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book presents a revised model of marketing exchange with poor consumers and offers specific directions for a way in which the balance of exchange between marketers and low-income consumers can be adjusted.

Érdekelheti

Starstruck

Lauren Conrad
4 995 Ft

Modern Men's Torah Commentary

Rabbi Jeffrey K. Salkin
7 576 Ft

The Light of Egypt; Or, the Science of the Soul and the Stars [Two Volumes in One]

10 362 Ft

Adult Jigsaw Puzzle Gustav Klimt: Fulfilment (500 pieces)

Flame Tree Studio
5 536 Ft

Critical Systems: Formal Methods and Automated Verification

Laure Petrucci
19 223 Ft

A defence of a letter concerning the education of dissenters in their private academies: ... being an answer to the Defence of the dissenters educatio

Samuel Wesley
5 335 Ft

Story of a Marriage

Elsie Masson
22 652 Ft

All the Dear Faces

Audrey Howard
3 085 Ft

Dancing on the Ceiling

Valerie Hall
18 518 Ft

Cook's Pocket Bible

Roni Jay
5 763 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

L'histoire à l'entrée de Sciences Po, Fiches et dissertation corrigées - 2e édition

Michon
10 433 Ft

Jahresbericht UEber Die Beobachtungs-Ergebnisse

A. Müttrich
19 750 Ft

Ferien vom Ich

Paul Keller
9 045 Ft

BIENVENIDOS AL SABBATH

6 326 Ft

La hija mayor

Laura Greco
6 442 Ft

Ethik Und Geschaft

K. Zimmermann
17 612 Ft

18. open mike

Literaturwerkstatt Berlin
4 362 Ft

Die Sowjetische Rustungsindustrie

Ulrich Albrecht
19 750 Ft