Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Loyalty in Indian Services Sector Clement Sudhahar

Loyalty in Indian Services Sector

A Relationship Model in Retail Banking

Szerző: Clement Sudhahar
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
28 133 Ft
Loyalty in service industry, remained elusive for many researchers, especially in Indian context. Th...

Információk a könyvről

Szerző
Clement Sudhahar
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2011
oldal
248
EAN
9783639316131
ISBN
3639316134
Enbook ID
06838472
Kiadó
VDM Verlag
Súly
367
Méretek
152 x 229 x 14

Teljes leírás

Loyalty in service industry, remained elusive for many researchers, especially in Indian context. This book is a maiden attempt in India to unravel the factors behind the service loyalty framework through an empirical analysis in a globally competitive industry, namely, retail banking sector. The reason behind the choice is that this industry is a major infrastructural component of an economy, potentially making the findings applicable to other developing economies. This book attempted to develop a Service Loyalty Relationship Model' for the banking sector, which may well result in information of value to all global banks as banking at present is more of globally integrated one. This book is an improvement over the previous works in deploying Structural Equation Modeling (SEM), perhaps for the first time in India, for analyzing the comprehensive nature of service loyalty and its antecedents. In sum, this book is an embodiment of a model development' attempt in Indian retail banking perspective which manfully strove to contribute to the growing body of research on the loyalty-customer relationship based services marketing literature.

Érdekelheti

Studying Local Churches

Helen Cameron
13 237 Ft

Return of the King

J R R TOLKIEN
4 311 Ft

She Who Dares

Lyndsy Spence
10 092 Ft

Blessd be

Lucy (Lucy Cavendish) Cavendish
8 283 Ft

Sixth Man

Anthony Dalton
3 917 Ft

Global Technography

Grant Kien
12 636 Ft

Trap Door to the Dark Side

William C. Jeffries
10 515 Ft

Concept of Water

R D V Glasgow
12 025 Ft

Missouri Compromise and Its Aftermath

Robert Pierce Forbes
16 222 Ft

Protecting Society from Sexually Dangerous Offenders

John Q.La Fond
9 027 Ft

Practical Astrology

Samael Aun Weor
5 257 Ft

Credit Where It's Due

Julia Parzen
11 851 Ft

Driven

Paul R. Lawrence
9 826 Ft

Black, Brown, Yellow, and Left

Laura Pulido
13 761 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Mini-Christmas

Laura Marx
2 810 Ft

ERBSI

Michael vom Wynde
6 566 Ft

Propriétés médicinales de la curcumine et de ses analogues

Harbinder Singh
12 374 Ft