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Könyv Making a Difference Through Marketing Carolin Plewa

Making a Difference Through Marketing

A Quest for Diverse Perspectives

Szerző: Carolin Plewa, Jodie Conduit
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer Verlag, Singapore
Elérhetőség: 50 % esély
Keressük az egész világon
39 026 Ft
This book honours the contribution Professor Pascale Quester has made to academia and higher educati...

Információk a könyvről

Szerző
Carolin Plewa, Jodie Conduit
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
282
EAN
9789811091681
Enbook ID
20095072
Kiadó
Springer Verlag, Singapore
Súly
506
Méretek
155 x 13 x 16

Teljes leírás

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

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