Management of Innovation and Product Development

Name: Management of Innovation and Product Development
Brand: Springer London Ltd
SKU: 9781447169949
Price: 51912 HUF
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Integrating Business and Technological Perspectives

Szerző: Marco Cantamessa, Francesca Montagna

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer London Ltd

Elérhetőség: 50 % esély

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Presenting an integrated and holistic perspective on innovation management and product design and de...

Információk a könyvről

Szerző

Marco Cantamessa, Francesca Montagna

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

377

EAN

9781447169949

ISBN

9781447169949

Enbook ID

19112634

Kiadó

Springer London Ltd

Súly

605

Méretek

155 x 235 x 22

Teljes leírás

Presenting an integrated and holistic perspective on innovation management and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.

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Management of Innovation and Product Development

Integrating Business and Technological Perspectives

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták