Könyv Managing Consumer Services Enzo Baglieri

Managing Consumer Services

Factory or Theater?

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
38 497 Ft
This book presents latest research on the evolution of consumer services, as these services continue...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2014
oldal
280
EAN
9783319042886
ISBN
3319042882
Enbook ID
02316869
Súly
564
Méretek
162 x 241 x 21

Teljes leírás

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the US and the rest of the world. Four core focal points lead the central message of the book: first, the development and calibration of back and front offices; second, placing the client as a fundamental input of services production and delivery process; third, the constitution and role of inputs necessary for the configuration, production process and delivery of the service and Fourth, the adoption of new technologies and the appropriate transfer of manufacturing managerial practices through service industrialization.§This is a special volume of articles that are based in solid research and analysis, including conceptualization of the important issues, as well as recommendations for managers. It presents case histories and managerial practices in some key sectors, such as financial services, health care, tourism/hospitality, entertainment and media, online services and home and personal services.§

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