Managing efficiency and innovation in continuous product development

Name: Managing efficiency and innovation in continuous product development
Brand: Sudwestdeutscher Verlag Fur Hochschulschriften AG
SKU: 9783838122649
Price: 30149 HUF
Availability: InStock

Szerző: Mareike Heinzen

Nyelv:

Kötés: Puha kötésű

Kiadó: Sudwestdeutscher Verlag Fur Hochschulschriften AG

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

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Customers demand ever more rapidly innovative products with high quality and at low prices: A combin...

Információk a könyvről

Szerző

Mareike Heinzen

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

320

EAN

9783838122649

ISBN

383812264X

Enbook ID

06959501

Kiadó

Sudwestdeutscher Verlag Fur Hochschulschriften AG

Súly

484

Méretek

230 x 151 x 17

Teljes leírás

Customers demand ever more rapidly innovative products with high quality and at low prices: A combination of innovation and efficiency that seems to be paradoxical. This research looks for a product development (PD) process that covers both, explorative and exploitative capabilities. Thus, the terminology of continuous product development (CPD) has been brought to life. The basic concept of CPD is a continuous cycle of Plan, Do, Check, and Act (PDCA) activities varying existing products since their first physical appearance. New features are mostly driven by incremental changes due to time, quality and price. However, what happens, if a new idea arises that is driven by exploration? Lean Product Development (LPD) has been a buzzword for efficiency and cost cutting. This research found that LPD follows the concept of CPD with strong impetus for the customer s voice and continuous improvement. Moreover, LPD designs and deploys a system that interrelates and guides people and their behavior. This research shows possible solutions for influencing people, in PD mostly engineers, in a way that they positively contribute to a combination of innovative and efficient PD.

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Managing efficiency and innovation in continuous product development

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