Managing Social Media and Consumerism

Name: Managing Social Media and Consumerism
Brand: PALGRAVE MACMILLAN
SKU: 9781137281913
Price: 41324 HUF
Availability: InStock

Szerző: Rajagopal

Nyelv:

Kötés: Kemény kötésű

Kiadó: PALGRAVE MACMILLAN

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 13-18 napon belül

41 324 Ft

The social media and spread of communication through various social networks form the communication...

Információk a könyvről

Szerző

Rajagopal

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2013

oldal

259

EAN

9781137281913

ISBN

113728191X

Enbook ID

01339419

Kiadó

PALGRAVE MACMILLAN

Súly

464

Méretek

138 x 223 x 21

Teljes leírás

The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contributed to by the social media through word-of-mouth that stretches throughout the market irrespective of the various measures taken by firms to build their brand and competitive posture. This volume categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. There are many types of grapevines that are developed in various niches which stem from emotion, sensitivity, personality, assumptions, experiences, and social conventions. Through an examination of this functional phenomenon of the grapevines and their effect, and by citing examples of various companies, Managing Social Media and Consumerism discusses the best ways to define a social media plan.

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Managing Social Media and Consumerism

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