Könyv Managing the Global Firm (RLE International Business) Christopher A Bartlett

Managing the Global Firm (RLE International Business)

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: 50 % esély
Keressük az egész világon
87 870 Ft
This volume assesses the situation for multinationals at the beginning of the 1990s, bringing togeth...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2012
oldal
364
EAN
9780415639187
ISBN
0415639182
Enbook ID
02246793
Súly
453
Méretek
156 x 234

Teljes leírás

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.

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