Könyv Market Development and Aggregate Production Planning Jasna Strik

Market Development and Aggregate Production Planning

A practical and theoretical Approach illustrated by the Example of Coca-Cola Hellenic Bosnia and Herzegovina

Szerző: Jasna Strik
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
17 447 Ft
The process of globalisation and market growth opportunities lead multinational companies to interna...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2011
oldal
116
EAN
9783639359688
ISBN
3639359682
Enbook ID
06842886
Kiadó
Súly
181
Méretek
152 x 229 x 7

Teljes leírás

The process of globalisation and market growth opportunities lead multinational companies to internationalise and explore potentials of transition economies. In this book, three different market entry and development theories have been presented whereby special emphasis has been put on supporting the Uppsala Internationalisation Model. For this purpose real facts and figures of Coca-Cola Hellenic Bosnia and Herzegovina have been used. In addition, this example shows how the unstable political and economic environment of transition economies forces firms and managers to respond to fast changes in the business environment. The book contains a detailed explanation of each development stage. Furthermore, this book refers to the calculation of distribution costs and provides two possible production optimisation solutions with EXCEL/Solver including all formulas and constraints.

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