Market Oriented Product Innovation

Name: Market Oriented Product Innovation
Brand: Springer-Verlag New York Inc.
SKU: 9781441952981
Price: 58557 HUF
Availability: InStock

A Key to Survival in the Third Millennium

Szerző: Knut Holt

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer-Verlag New York Inc.

Elérhetőség: Beszállítói készleten

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Market-Oriented Product Innovation differs from most other titles, written either from a marketing o...

Információk a könyvről

Szerző

Knut Holt

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

410

EAN

9781441952981

ISBN

1441952985

Enbook ID

01423607

Kiadó

Springer-Verlag New York Inc.

Súly

652

Méretek

155 x 235 x 24

Teljes leírás

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. §The book has practical focus and relevance, due to the professional background of the author, Knut Holt, who has established the field of Technology Management at the Norwegian Institute of Science and Technology and is the founder of ISPIM, the International Society for Professional Innovation Management. By linking deep theoretical knowledge with extensive practical experience, the book provides an excellent foundation, whether used as support to courses or for self-studies. The learning is facilitated by about 200 cases and examples from leading companies throughout the world. §A unique feature of the book is its dual capacity to serve both as an introductory text, supported by teacher and student manuals, and as a base for advanced studies with more than four hundred references, mainly based on selected key management books and publications from recognized researchers. Each research publication comprises extensive literature reviews and summaries of the latest advances.

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Market Oriented Product Innovation

A Key to Survival in the Third Millennium

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták