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Könyv Market Segmentation Malcolm H. B. McDonald

Market Segmentation

How to do it, how to profit from it

Szerző: Malcolm H. B. McDonald, Ian Dunbar
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Elsevier Science & Technology
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-27 napon belül
15 949 Ft
McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are...

Információk a könyvről

Szerző
Malcolm H. B. McDonald, Ian Dunbar
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2004
oldal
492
EAN
9780750659819
ISBN
0750659815
Enbook ID
01391848
Kiadó
Elsevier Science & Technology
Súly
902
Méretek
190 x 242 x 27

Teljes leírás

McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business§The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)§This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.§Highly developed and well illustrated treatment of a key marketing technique§Usable by students and executives, for whom the practical, step-by-step approach is designed§Leading author team in the field

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